About the Brand: Get to Know Soultree City

Hi and welcome to Soultree City.

A little about us, where we started and where we’re headed: Soultree City started with a mission to show that style is not synonymous with size. A mission we will continue. Before starting the brand, I knew I wanted it to become so much more: a lifestyle brand and eventually a family of brands.

Over the almost 6 years in business (can’t believe it’s been 6 years), Soultree City has gone through so many highs and while I wouldn’t call them lows, I will call them lulls. The last two years since moving back to California have been a lot more chill than I initially intended, but I take it as an opportunity to show me what’s most important and prepare me for the next phase. It’s probably more than anything I’ve ever imagined, no matter how much I try to capture it all.

It’s about community, connection, and care. It’s about embracing the idea that while I’m not perfect I can make an impact- and I’d love to invite you (new + old friends) along with me. Those who are interested in asking the “silly” (not so silly) questions and learning as you go about things like sustainability, how to do good locally + globally, and those who don’t know where to start, but want to get going. It’s a work in progress, but that’s good enough. Here’s to the start of what’s next and stay tuned for what’s to come.

MUCH LOVE, Danielle